Kajabi Course Profit Calculator
Estimate your Kajabi course revenue, platform fees, and net profit. Model online courses, memberships, digital products, and coaching — compare pricing plans and project your 12-month growth trajectory.
Revenue & Sales Inputs
Costs & Taxes
Your Results
Revenue Breakdown
Cost Breakdown (Annual)
12-Month Growth Projection
* Projected at 8% monthly growth rate
Profit Tier Assessment
How to Use This Kajabi Profit Calculator
This Kajabi Course Profit Calculator helps you estimate your take-home income from selling online courses, memberships, digital products, and coaching through the Kajabi platform. Follow these five steps to get the most accurate projection for your knowledge business.
Choose Your Kajabi Plan
Select the Kajabi pricing plan you're currently on or plan to use. The calculator includes accurate 2025 pricing for all three plans: Basic ($149/month), Growth ($199/month), and Pro ($399/month). Remember that Growth plan charges a 0.3% + $0.30 platform fee, while Basic and Pro charge 0% platform fees. All plans include email marketing, website hosting, and community features that would cost extra on other platforms.
Enter Your Revenue Streams
Input your numbers for each revenue stream: online courses (average price and monthly sales), memberships (number of members and average fee), digital products (monthly revenue), and coaching (monthly revenue). Kajabi supports all these product types natively, so you can model a diversified knowledge business. If you're just starting out, use conservative estimates and adjust as you gather real data from your first few launches.
Set Refund and Affiliate Rates
Enter your expected refund rate (industry average is 5-15%) and affiliate commission rate if you plan to run an affiliate program (typical range is 10-40%). Kajabi includes built-in affiliate management on Growth and Pro plans. Affiliates can be a powerful way to scale your revenue without upfront marketing costs, since you only pay when they generate a sale. Many top Kajabi creators get 20-50% of their sales from affiliates.
Add Your Costs and Tax Rate
Enter your monthly course production costs (equipment, software, editing, freelancers) and marketing spend (ads, content creation). Don't worry about email marketing tools or website hosting — those are included in your Kajabi subscription. Then set your effective tax rate, which typically ranges from 25-40% for self-employed creators in the US (self-employment tax 15.3% + federal + state income tax). Consult a tax professional for your specific situation.
Analyze Your Results and Plan
Review your net monthly profit, revenue breakdown, cost analysis, and 12-month growth projection. Use the pie charts to understand where your revenue comes from and where your money goes. Check your profit tier assessment for personalized recommendations. Compare the three Kajabi plans to see which one gives you the best value. Use the scenario comparison to benchmark yourself against other creators at different stages. Then take action on the insights to grow your Kajabi business!
Kajabi Pricing Plans Comparison
Kajabi offers three pricing tiers, each designed for creators at different stages. The biggest difference between Kajabi and other course platforms is that Kajabi is truly all-in-one — you get course hosting, website builder, email marketing, CRM, community features, and sales pipelines all in one subscription. This can save you hundreds of dollars per month in separate tool costs.
| Basic $149/mo | GrowthBest $199/mo | Pro $399/mo |
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Which Plan is Right for You?
Basic ($149/mo, $119/mo annual): Best for new creators just getting started with their first course. You get 3 products, 10,000 contacts, 1 website, and all the core Kajabi features including email marketing and community — with 0% platform fee. This is the lowest entry point for an all-in-one course platform.
Growth ($199/mo, $159/mo annual): Best for growing creators who need more products (up to 15), more contacts (up to 25,000), 2 websites, and advanced features like Kajabi Pipelines, affiliate management, and webinars. The 0.3% + $0.30 platform fee is modest and the extra features are worth the upgrade for most growing businesses.
Pro ($399/mo, $319/mo annual): Best for established creators with significant revenue. You get 100 products, 100,000 contacts, 3 websites, 0% platform fee, and premium features like the Kajabi mobile app and advanced analytics. At scale, the 0% platform fee saves significant money, and the multi-site capability lets you build a portfolio of brands.
Creator Scenario Comparison
Where do you fit in the Kajabi creator ecosystem? Here's how creators at different stages typically perform. Use this as a benchmark to understand where you are and what's possible as you grow your knowledge business on Kajabi.
| New Creator 0-6 months | GrowingBest 6-18 months | Mature 1-3 years | Top Creator 3+ years |
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Kajabi Creator Essentials
Master the fundamentals of building a profitable Kajabi business with these six essential topics. From choosing the right plan to optimizing your taxes, these insights will help you maximize your revenue and minimize your costs.
Choosing the Right Kajabi Plan
Start with Basic ($149/mo) if you have 1-3 products and under 10,000 contacts. Upgrade to Growth ($199/mo) when you need more products, contacts, or advanced automation. Move to Pro ($399/mo) at scale for 0% platform fee, 100 products, and 3 websites. Annual billing saves ~20%.
Course Pricing Strategy
Kajabi creators price higher than other platforms. Entry: $47-$97 (lead gen/tripwire), Mid-tier: $97-$297 (flagship), Premium: $297-$997 (transformation), High-ticket: $1,000+ (coaching/cohort). Price based on value delivered, not length. Kajabi's audience expects premium pricing.
Membership & Community Models
Recurring revenue provides stability. Kajabi Community is built-in — no extra cost. Membership tiers: Basic ($29-$49/mo), Premium ($79-$149/mo), VIP ($199+/mo). Include community, monthly content drops, Q&A sessions, and exclusive resources to justify recurring cost.
Kajabi Pipelines & Sales Funnels
Kajabi Pipelines automate your entire marketing funnel: landing page → lead magnet → email sequence → webinar/challenge → course launch. Use built-in templates. Aim for 30-50% open rate, 2-5% click rate, 2-10% sales page conversion. The money is in the automated follow-up sequence.
Affiliate Marketing on Kajabi
Turn your best students into promoters. Typical commission: 20-40% of course price. Kajabi includes affiliate management on Growth and Pro plans. Provide affiliates with swipe copy, banners, and custom discount codes. Affiliate programs can drive 20-50% of revenue for established creators.
Taxes for Kajabi Creators
Set aside 25-35% of revenue for taxes. Deduct: Kajabi subscription, equipment, software, internet, home office, education, travel, and marketing. Self-employment tax is 15.3%. Make quarterly estimated payments (April 15, June 15, Sept 15, Jan 15) to avoid penalties.
Real Kajabi Success Stories
Learn from real Kajabi creators who built profitable knowledge businesses. These case studies show the strategies, numbers, and lessons from creators at different stages and niches.
Frequently Asked Questions
How much do Kajabi course creators make?
Kajabi creator earnings vary dramatically. The average Kajabi creator earns $5,000-$15,000 per year, while the top 10% earn $100,000+ annually, and the top 3% earn $500,000+. Kajabi creators tend to earn more than creators on other platforms because Kajabi attracts more established creators and the all-in-one toolset enables better marketing automation. Most successful creators have 5+ courses, an email list of 10,000+, and multiple revenue streams (courses + memberships + coaching + community).
What percentage does Kajabi take?
Kajabi's fees depend on your pricing plan. The Basic plan ($149/month, $119/month annual) charges 0% platform transaction fee — you only pay standard payment processing fees (2.9% + $0.30 per transaction via Stripe/PayPal). The Growth plan ($199/month, $159/month annual) charges a 0.3% + $0.30 platform fee in addition to payment processing. The Pro plan ($399/month, $319/month annual) charges 0% platform fee with higher limits and more features. Unlike Teachable or Thinkific, Kajabi includes email marketing, website hosting, and community features in all plans.
Which Kajabi plan should I choose?
Choose Basic if you're just starting out with 1-3 products and under 10,000 contacts. Choose Growth if you have 3-15 products, 10,000-25,000 contacts, or need 2 websites. Choose Pro if you have 15+ products, 25,000+ contacts, or need 3+ websites. Always choose annual billing to save ~20%. The key advantage of Kajabi over competitors is that everything is included — no extra costs for email marketing, website hosting, or community management.
How much does the average Kajabi course make?
The average Kajabi course generates $3,000-$15,000 in lifetime revenue, with the median course earning around $5,000-$8,000. However, this is heavily skewed — many courses earn less than $1,000 total, while top-performing courses can earn $500,000+. Success factors include audience size, course quality, marketing strategy, niche profitability, and pricing strategy. Kajabi's built-in marketing tools (Pipelines, email, webinars) give creators an advantage over standalone LMS platforms.
How are Kajabi earnings taxed?
Kajabi earnings are considered self-employment income in the United States. You'll owe self-employment tax (15.3% for Social Security and Medicare), federal income tax (10%-37%), and state income tax (0%-13.3%). Total effective tax rates typically range from 25%-45%. You can deduct business expenses including course production costs, marketing/advertising, home office, payment processing fees, Kajabi subscription fees, and education. Kajabi does not withhold taxes — you receive payment directly via Stripe/PayPal.
What is the average refund rate for online courses?
The average refund rate for Kajabi courses is 5-15%, depending on niche, price point, and refund policy. Higher-priced courses ($200+) tend to have higher refund rates (10-15%) because customers have higher expectations. Lower-priced courses ($47-$97) typically see 5-10% refunds. To minimize refunds: deliver a strong first lesson that exceeds expectations, clearly set expectations in your sales page, offer quick customer support through Kajabi Community, and provide a clear course roadmap.
How do I price my Kajabi course?
Course pricing on Kajabi typically ranges from $47 to $1,997+, with most creators pricing their flagship course at $197-$497. Kajabi creators tend to price higher than Teachable creators because the platform attracts a more established audience. Price based on value delivered, not length. Entry-level: $47-$97 (lead gen). Mid-tier: $97-$297 (flagship). Premium: $297-$997 (transformation). High-ticket: $1,000+ (coaching/cohort). Most creators underprice — premium pricing often improves conversion rate because it signals quality.
Can you make a full-time living on Kajabi?
Yes, but it typically takes 1-3 years of consistent effort, and fewer than 10% of Kajabi creators achieve full-time income. Full-time Kajabi creators ($5,000-$20,000+/month net) typically have 5+ courses, an email list of 10,000-50,000 subscribers, multiple revenue streams, and a traffic source. The Kajabi platform advantage is that you don't need separate tools for email marketing, website hosting, or community management — the all-in-one nature reduces tool costs and simplifies operations.
What are the best Kajabi alternatives?
Popular Kajabi alternatives include Teachable (simpler, cheaper, but lacks built-in email and community), Thinkific (0% transaction fees on paid plans, better course design tools), Podia (simpler interface, $39-$199/month), New Zenler (all-in-one with email, $67-$197/month), and self-hosted WordPress + LMS plugin. Kajabi stands out for its all-in-one approach: courses + website + email marketing + CRM + community + pipelines + webinars. If you value having everything in one place, Kajabi is worth the premium.
How long does it take to make money on Kajabi?
Most Kajabi creators make their first sale within 2-6 weeks of launching, but meaningful income ($1,000+/month) typically takes 6-18 months. Creators with an existing audience (email list or social media following of 5,000+) can earn $1,000+ in their first month. Creators starting from scratch typically take 8-18 months to reach $1,000/month. The fastest paths to revenue are pre-selling your course, building in public on social media, offering founding member discounts, and using Kajabi Webinars to convert a warm audience.
References & Resources
Data and insights for this calculator are based on the following authoritative sources. We regularly update our calculations to reflect the latest pricing and industry trends.