Teachable Course Earnings Calculator
Estimate your online course revenue, Teachable fees, and net profit. Model courses, memberships, bundles, and coaching — compare pricing plans and project your 12-month growth trajectory.
Revenue & Sales Inputs
Costs & Taxes
Your Results
Revenue by Source
Annual Cost Breakdown
12-Month Growth Projection
Assuming 6% monthly compounding revenue growth
Teachable Pricing Plan Comparison
Choosing the right Teachable plan depends on your monthly revenue. Lower-tier plans have higher transaction fees, while higher-tier plans charge more upfront but save you money at scale. Use this comparison to find your optimal plan.
| Free $0/mo | Basic $59/mo | ProBest $159/mo | Business $665/mo |
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Creator Stage Benchmarks
See how your Teachable business compares to typical creators at each stage. From hobbyist to expert, here's what realistic growth looks like in the knowledge commerce industry.
| Beginner 0-6 months | GrowingBest 6-18 months | Full-Time 1-3 years | Expert 3+ years |
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How to Use This Calculator
Select Your Teachable Plan
Choose the plan you're currently on or plan to upgrade to. The calculator automatically applies the correct subscription fee and transaction rate for your selected tier. Start with Free if you're validating your idea.
Enter Your Revenue Numbers
Fill in your course count, average price, and monthly sales volume. Add your membership, bundle, and coaching revenue if you offer those. Be honest — the calculator is only as accurate as your inputs.
Adjust Refund Rate & Payment Processor
Set your expected refund rate (5-15% is typical) and choose Stripe or PayPal. The calculator automatically subtracts refunds from your gross revenue and applies the correct payment processing fee (2.9% + $0.30 per transaction).
Add Your Costs & Tax Rate
Enter your monthly production costs (equipment, software, editing) and marketing spend. Set your effective tax rate (self-employment + federal + state), typically 25-35% for US creators.
Review Results & Plan Growth
Check your net monthly profit, see how each revenue stream contributes, review your cost breakdown, and study the 12-month projection. Use the plan comparison table to see if upgrading (or downgrading) makes financial sense.
Course Creator Strategy Cards
Six essential strategies for maximizing your Teachable income — from pricing psychology to tax optimization.
Choosing the Right Teachable Plan
Start with Free to validate, upgrade to Basic when you hit $1,000/month, move to Pro at $5,000/month for lower fees and custom domains, and choose Business at $25,000/month for 0% transaction fees. Annual billing saves 20%.
Course Pricing Strategy
Most creators underprice their courses. Price based on value delivered, not length. Entry: $29-$97 (lead gen), Mid-tier: $97-$297 (flagship), Premium: $297-$997 (transformation), High-ticket: $1,000+ (coaching/cohort).
Membership & Subscription Models
Recurring revenue provides stability. Membership pricing tiers: Basic ($19-$29/mo), Premium ($49-$99/mo), VIP ($199+/mo). Include community, monthly content drops, and Q&A sessions to justify recurring cost.
Marketing Funnel for Course Sales
Top-of-funnel: blog/YouTube/social → lead magnet → email sequence → webinar/challenge → course launch. Aim for 30-50% open rate, 2-5% click rate, 2-10% sales page conversion. The money is in the follow-up sequence.
Affiliate Marketing Strategy
Turn your best students into promoters. Typical commission: 30-50% of course price. Provide affiliates with swipe copy, banners, and custom discount codes. The Teachable Pro plan includes built-in affiliate management.
Taxes for Course Creators
Set aside 25-35% of revenue for taxes. Deduct: equipment, software, internet, home office, education, travel, and marketing. Make quarterly estimated payments (April 15, June 15, Sept 15, Jan 15) to avoid penalties.
Case Studies
Real-world examples of Teachable creators who built profitable online course businesses. Study their strategies, benchmarks, and growth trajectories.
Frequently Asked Questions
How much do Teachable course creators make?
Teachable creator earnings vary dramatically. The average Teachable creator earns $1,000-$5,000 per year (hobby income), while the top 10% earn $50,000+ annually, and the top 1% earn $200,000+. Most successful creators have 5+ courses, an email list of 5,000+, and multiple revenue streams (courses + memberships + coaching). The biggest predictor of income is audience size — creators with 10,000+ email subscribers consistently earn $5,000+/month. Niche selection also matters: business, tech, and health courses outperform hobby and lifestyle courses.
What percentage does Teachable take?
Teachable's fees depend on your pricing plan. The Free plan charges 10% + $1 per transaction but caps revenue at $1,000/month. The Basic plan ($59/month, $49/month annual) charges 5% per transaction. The Pro plan ($159/month, $119/month annual) charges 2% per transaction plus custom domains and advanced features. The Business plan ($665/month, $499/month annual) charges 0% transaction fees with premium support and advanced features. Additionally, you'll pay payment processing fees (Stripe/PayPal: 2.9% + $0.30 per transaction) on all plans. The break-even point for upgrading from Basic to Pro is roughly $5,300/month in revenue.
Which Teachable plan should I choose?
Choose the Free plan if you're just starting and want to validate your idea without costs — but upgrade once you hit $1,000/month. Choose Basic if you're earning $1,000-$5,000/month and want no revenue cap. Choose Pro if you're earning $5,000-$25,000/month — the 2% transaction fee (vs 5% on Basic) pays for itself above $5,300/month, plus you get custom domain branding, affiliate management, and priority support. Choose Business if you're earning $25,000+/month — the 0% transaction fee saves significant money, and you get advanced features like group coaching, course imports, and custom user roles. Always choose annual billing to save ~20%.
How much does the average Teachable course make?
The average Teachable course generates $1,000-$10,000 in lifetime revenue, with the median course earning around $3,000-$5,000. However, this is heavily skewed — most courses earn less than $1,000 total, while top-performing courses can earn $100,000+. Success factors include: audience size (creators with 5,000+ email subscribers earn 10x more), course quality and production value, marketing strategy (organic vs paid), niche profitability (business/tech/health outperforms lifestyle/hobby), and pricing strategy (premium pricing outperforms low-ticket). Courses with a clear transformation outcome and social proof consistently outperform generic “learn X” courses.
How are Teachable earnings taxed?
Teachable earnings are considered self-employment income in the United States. You'll owe: 1) Self-employment tax (15.3% for Social Security and Medicare on net earnings), 2) Federal income tax (10%-37% depending on your tax bracket), 3) State income tax (0%-13.3% depending on your state). Total effective tax rates typically range from 25%-45%. You can deduct business expenses including course production costs (equipment, software, editing), marketing/advertising, home office, payment processing fees, Teachable subscription fees, and education. Teachable does not withhold taxes — you receive payment directly via Stripe/PayPal and must make quarterly estimated tax payments to avoid penalties.
What is the average refund rate for online courses?
The average refund rate for Teachable courses is 5-15%, depending on niche, price point, and refund policy. Higher-priced courses ($200+) tend to have higher refund rates (10-15%) because customers have higher expectations. Lower-priced courses ($29-$97) typically see 5-10% refunds. To minimize refunds: deliver a strong first lesson that exceeds expectations, clearly set expectations in your sales page about what the course includes (and what it doesn't), offer quick customer support, and provide a clear course roadmap. Many successful creators offer a 30-day satisfaction guarantee but with conditions (complete 3 modules and do the exercises) to reduce refund abuse.
How do I price my Teachable course?
Course pricing on Teachable typically ranges from $29 to $997+, with most creators pricing their flagship course at $97-$297. Pricing strategy based on tiers: 1) Entry-level ($29-$97): Low barrier, impulse buys, lead generation. 2) Mid-tier ($97-$297): Most common flagship course price, balances accessibility and revenue. 3) Premium ($297-$997): High-value transformation courses, includes coaching or community. 4) High-ticket ($1,000+): Cohort-based, mastermind, or 1:1 coaching programs. To set your price, research competitors, calculate your customer acquisition cost, and consider the value delivered (if your course helps someone earn $10,000, charging $497 is a bargain). Most creators underprice — premium pricing often improves conversion rate because it signals quality.
Can you make a full-time living on Teachable?
Yes, but it typically takes 1-3 years of consistent effort, and fewer than 10% of Teachable creators achieve full-time income. Full-time Teachable creators ($3,000-$10,000+/month net) typically have: 5+ courses in their catalog, an email list of 5,000-25,000 subscribers, multiple revenue streams (courses + memberships + coaching), and a traffic source (YouTube, blog, podcast, or paid ads). The most common path is: start with one course, build an email list, add 2-3 more courses, launch a membership for recurring revenue, then add high-ticket coaching. Diversification is key — relying on a single course or traffic source is risky.
What are the best Teachable alternatives?
Popular Teachable alternatives include: 1) Thinkific — similar pricing, better for course design beginners, 0% transaction fees on all paid plans. 2) Kajabi — all-in-one platform (courses + website + email + CRM), more expensive ($149+/month), better for established creators. 3) Podia — simpler interface, includes memberships and digital downloads, $39-$199/month. 4) New Zenler — all-in-one with email marketing and community, $67-$197/month. 5) Self-hosted WordPress + LMS plugin (LearnDash, LifterLMS) — full control but more technical work. The best choice depends on your needs: Teachable excels at ease-of-use and payment handling, but if you need built-in email marketing or community features, Kajabi or New Zenler may be better despite higher costs.
How long does it take to make money on Teachable?
Most Teachable creators make their first sale within 1-4 weeks of launching, but meaningful income ($1,000+/month) typically takes 6-12 months. The timeline depends heavily on whether you have an existing audience: Creators with an existing email list or social media following of 5,000+ can earn $1,000+ in their first month. Creators starting from scratch typically take 6-18 months to reach $1,000/month. The fastest paths to revenue are: 1) Pre-selling your course before it's fully created, 2) Building in public on social media to generate interest, 3) Offering a founding member discount to your first 50 students. The most common mistake is spending months perfecting the course before validating demand.
References & Further Reading
Data sources and authoritative resources for Teachable pricing, tax information, and online course industry benchmarks.
- Teachable Pricing Page
Official Teachable pricing for Free, Basic, Pro, and Business plans with feature comparison.
- IRS Self-Employment Tax
IRS guidelines on self-employment tax (15.3%) for independent contractors and small business owners.
- Stripe Pricing
Official Stripe payment processing fees: 2.9% + 30¢ per successful card charge.
- PayPal Pricing
PayPal merchant transaction fees for receiving payments for goods and services.
- Global E-Learning Market Report 2025
Grand View Research analysis of the $400B+ e-learning industry with growth projections and trends.
- Knowledge Commerce Industry Report
Teachable's annual report on creator economy trends, earnings data, and benchmarking.
- Course Creator Benchmarks
ConvertKit Creator Economy Report with earnings data, conversion benchmarks, and growth trends.